Spark RE Technologies

SPARK RE | Vancouver, BC HELPED LEAD THE COMPANY’S VISUAL REBRAND AND BUILT SCALABLE DESIGN SYSTEMS FOR ALL MARKETING, PRODUCT, AND CLIENT-FACING MATERIALS. I WORKED CROSS-FUNCTIONALLY WITH MARKETING AND PRODUCT TEAMS TO CREATE CAMPAIGN VISUALS, WEB TEMPLATES, AND REUSABLE ASSETS- RESEARCHING AND DEVELOPING CONCEPTS THAT CONTRIBUTED TO MAKING SPARK'S VISUAL ASSETS MORE ADAPTABLE, WHILE ALSO EVOLVING ILLUSTRATION AND 3D AS BRAND DIFFERENTIATORS AND SIGNIFICANTLY CUTTING PRODUCTION TIMELINES. _ HIGHLIGHTS: ➜ BUILT MODULAR DESIGN TEMPLATES THAT REDUCED CAMPAIGN TIMELINES FROM WEEKS TO DAYS ➜ DEVELOPED ILLUSTRATIONS,3D CONCEPTS AND INTERFACE-INSPIRED ASSETS TO EXPLAIN PRODUCT FEATURES ➜ CREATED CUSTOM DESIGN SOLUTIONS FOR PERSONALIZED CLIENT OUTREACH ➜ DELIVERED BRANDED ASSETS ACROSS WEB, SOCIAL, ADS, AND PRODUCT LAUNCHES